Meet Michal Waechter – CanvasRebel
We’re excited to introduce you to the always interesting and insightful Michal Waechter. We hope you’ll enjoy our conversation with Michal below.
Hi Michal, thanks for joining us today. Can you tell us about a time where you or your team really helped a customer get an amazing result?
One of the primary outcome metrics that we use to gauge success for our clients is patient volume. Our role as Healthcare Consultants is to formulate a business development strategy that coordinates marketing, medical quality, strategy, operations and relationships to grow the medical practice and increase overall revenue. By closely tracking patient volume on a monthly basis, we are able to accurately identify where our marketing and outreach efforts have generated the most return. One of our clients was an established subspecialty group, opening a new office in a previously untapped market. By focusing on this location, we were able to triple the number of target accounts, add close to 300 new patient visits in 6 months and increase the overall volume at that location by more than 40%. The comprehensive combination of marketing, referral outreach and community engagement was wildly successful in achieving the practice’s original goal.