Case Studies

Dermatologist with 20 years of experience in the San Antonio market.  Separated from dermatology group in order to start independent practice in Boerne.  Started with satellite clinic in subleased space, grew to short-term lease space and ultimately purchased land and created permanent office location.  Acquired an established dermatology practice, integrated with the community, grew volume and 2 part-time physicians have joined.  The number of staff has increased from approximately 3 to 20.

Growth goals:

• To increase patient volume at the Boerne location
• To integrate with the Boerne community
• To develop brand awareness

Development needs included:

• Physician referral strategy
• Collateral development
• Website development
• Social media
• Community engagement

Results:

Worked closely with the client to create a development plan based on goals and priorities.  Identified 15 prospective referral sources and initiated office visits and meet and greets.  Collaborated with marketing firm to design business cards and rack cards, enhance website content and optimize social media.  Encouraged client to join the Boerne Chamber of Commerce and hosted annual ribbon cutting events.  Facebook page grew organically from approximately 200 likes to 776 in approximately 3 years.  Page reach is over 82,000 with 6 posts a week for a total of over 1,000 posts in that timeframe.  In the last 28 days page views have increased 24%, post reach has increased 399% (including one boosted post) and post engagement has increased 167%.  Total patient population has grown from approximately 3900 patients to 9400 in the last year and a half.

• Grew target accounts from 15 to 50
• Increased Facebook followers from 200 to 776 in 3 years
• Facebook page reach of over 82,000 with over 1,000 posts
• Increased Facebook page views 24%, post reach 399% and engagement 167%
• Increased patient population from 3900 to 9400 in 1 ½ years

“Michal Waechter of Waechter Consulting Group has played a key role in the development and marking of our medical practice in the Boerne/San Antonio area. Michal has been a vital member of our marketing team in the content development for our website, launching our social media presence and increasing our SEO platform. Michal’s vast knowledge and expertise in the marketing healthcare landscape has enabled our practice to establish a brand/name that is widely recognizable in the Boerne/San Antonio community. We are extremely pleased with her efforts and shared goals to enhance our presence in the medical community and increase patient satisfaction.”

Psychologist in private practice for 3 years who moved to new office space with the desire to grow.  Team provides comprehensive adult and pediatric mental health services.  The client joined the North SA Chamber of Commerce and hosted grand opening and ribbon cutting in March of 2020, just prior to the COVID pandemic.

Growth goals:

• To increase patient volume
• To integrate with the San Antonio community
• To create brand awareness
• To grow provider team

Development needs included:

• Physician referral strategy
• Collateral development
• Website development
• Social media
• Community engagement

Results:

Quickly advocated a shift to virtual services and encouraged telecounseling and video meet and greets with prospective referral sources.  Identified 53 prospects and have grown that target list to 168 active accounts.  Averaged 15 to 20 calls per week to include introducing the practice, sending digital collateral, identifying practice influencers and scheduling meet and greet with providers.  Pediatric patient volume as a result has necessitated hiring counselors so the team grew from 8 providers to approximately 20, including two psychiatric nurse practitioners and a psychiatrist joining this summer.  Managed social media and curated content for a minimum of 5 posts per week.  Facebook page has organically grown from 140 to 212 followers in 8 months with a page reach of over 76,000 and 275 posts published.  The client paused social media and in the last 28 days page reach has decreased 50%, post engagement has decreased 70% and followers have decreased 50%.

• Grew target accounts from 53 to 168
• Averaged 15 to 20 calls per week
• Providers increased from 8 to 20
• Minimum of 5 posts per week on Facebook
• Organically increased Facebook followers from 140 to 212
• Facebook page reach of over 76,000 and 275 posts in 8 months

Physician retired from career in military leadership to start private practice with a focus on medical and cosmetic dermatology and vein disease.  Opened practice in February of 2020, just before the COVID pandemic.  Being completely new to the market, priority was placed on the physician referral strategy.  Community engagement was challenging amid the shutdown so we pivoted and pursued a segment on a local news morning show, had the physician present at a virtual North SA Chamber of Commerce medical event as well as other virtual opportunities.

Growth goals:

• To increase patient volume
• To integrate with the San Antonio community
• To create brand awareness
• To grow provider team

Development needs included:

• Physician referral strategy
• Collateral development
• Website development
• Social media
• Community engagement

Results:

The practice was able to remain open throughout the year and not only retained staff but doubled the number of employees on the team.  Identified 30 prospective referral source and have grown that list to 150 active accounts.  Averaged 10 to 15 calls per week to include introducing the practice, sending digital collateral, identifying practice influencers and scheduling meet and greet with providers.  Collaborated with marketing firm to design business cards and rack cards, enhance website content and optimize social media.  Took over management of social media and organically grew the Facebook page from approximately 100 followers to over 300 in 3 months with a minimum of 5 posts per week.  Analysis of referral data showed that over 40% of patient volume was attributable to the physician referral strategy and practices contacted.

• Grew target accounts from 30 to 150
• Averaged 10 to 15 calls per week
• Organically grew Facebook followers from 100 followers to over 300 in 3 months
• Over 40% of patient volume attributable to target accounts

Established gastroenterology practice with multiple office locations in San Antonio and surrounding communities.  Initial plan was to focus on volume growth for the newest provider and newest office location. After proven success, scope was expanded to include three physicians and three office locations, including one new market.  Increased patient volume at the new office location during pandemic and sustained volume at the other two sites.

Growth goals:

• To increase patient volume
• To integrate with the San Antonio community
• To create brand awareness
• To grow provider team

Development needs included:

• Physician referral strategy
• Collateral development
• Website development
• Social media
• Community engagement

Results:

Worked closely with client to create a development plan based on growth goals and objectives.  Collaborated with marketing firm to design business cards, rack cards, and other collateral.  Specifically re-designed referral pads to concentrate referrals to specific providers and differentiate the team from gastroenterologist competitors in the area.  Successfully opened and grew practice in new market and messaged shift to telemedicine at all sites.

• Grew target accounts from 50 to 161
• Averaged 10-15 calls per week
• Attained 293 new referrals in 6 months
• Built relationships between referring doctors and practice with 1:1 meetings
• Grew volume at new office by approximately 40%

“Engaging Waechter Consulting Group to manage our marketing activities has been a very smart move, their expertise and dedication are outstanding and the transparency and efficiency they run their business with are without par; to top it off each one of their staff members is a real pleasure to deal with.  Our business has greatly benefited from our relationship with the Waechter Group.”

H. D. Allende, MD, Medical Director
TDDC San Antonio

Physician practiced in San Antonio with a large pain management group and then opened an independent practice in March of 2017 in Boerne.  After three years in Boerne, expanded to satellite offices in Kerrville and San Antonio.  Priority placed on physician referral strategy, capitalizing on actively referring physicians then expanding outreach to the other markets.  Achieved 40% initial patient volume growth in the Kerrville area. Collaborated with marketing firm to facilitate re-branding of the practice in June 2020, develop sophisticated collateral, build website and initiate social media.

Growth goals:

• To increase patient volume
• To integrate with the San Antonio community
• To create brand awareness
• To grow provider team

Development needs included:

• Physician referral strategy
• Collateral development
• Website development
• Social media
• Community engagement

Results:

Achieved 7% volume growth year over year 2019 to 2020, despite the pandemic.  Due to the success in Kerrville and Fredericksburg markets, similar strategies are being deployed in San Antonio.  Developed collateral including a referral form, patient brochure, physician brochure and infographic.  Curated content for social media and advised on strategy to increase reach and engagement.  Grew Facebook followers from 14 to 256 in 5 months.  Practice is currently sourcing permanent office locations in Kerrville and San Antonio and has added a second physician.

• Grew target accounts from 30 to 233
• Averaged 10-15 calls per week
• Over 60% of volume attributed to targeted accounts
• Grew Facebook followers from 14 to 256 in 5 months
• Year over year growth of 48% from 2020 to 2021