The Practice Resource: Ask an Expert
Question:
Which social media platform is most important for my practice?
Answer:
All social media is not created equal and the outcome you’re hoping to achieve should play a key role in which platform you choose. Stop to think about the product or services you will be messaging and consider which of the big three may be the best fit.
Facebook (now) has an older demographic, and the exchange is more personal in nature. Posts with candid photos, handy tips or inspiring quotes will garner the most engagement.
Instagram attracts younger users and image is everything.
LinkedIn is more professionally focused. It’s gaining popularity amid the deluge of politics, pandemics, and products on other platforms. Strategic connections with colleagues, competitors and interest groups can go a long way.